An SEO audit that reads like a to-do list, not a spreadsheet
Crawl a site, get a plain-English grade, and the five jobs to do first. Page-level technical signals under the hood, with optional Lighthouse checks for performance, SEO, accessibility and best-practice findings.
Site Audit
What you can do
- 01
Kick off a crawl
Check each page for status codes, titles, meta descriptions, headings, indexability, image alt coverage, links and response time. Turn Lighthouse on and you'll get performance, SEO, accessibility and best-practice findings too.
- 02
Get a verdict, then get to work
Every audit opens with a plain-English grade, a one-line summary of what's going on, and the five most impactful jobs to do first. Metadata edits and content tidy-ups are tagged as Quick wins so you know which to send to marketing and which need dev time.
- 03
Zoom in on the URLs that matter
Drop into URLs missing titles, metadata, headings or alt text, hitting weird status codes, dragging on response time, or flagged by Lighthouse.
Data you can act on
- Crawled URLs
- Coverage
- Page fields
- Checks
- Affected pages
- Scope
- Audit history
- Progress
Use cases
- Audit a new site before you commit any SEO work to it.
- Catch the technical debt a migration or redesign left behind.
- Hand crawled page data and Lighthouse findings to devs and content leads.
Why Role SEO
- A no-nonsense crawler sitting in the same workspace as your keyword and domain research.
- A plain-English grade with the top five jobs to do first, so a client can read it and a dev can act on it.
- The audit is one step in a wider workflow, not a one-off report you close and forget.
The Site Audit Playbook
Working strategies for turning a crawl into scheduled work. Every guide has a full walkthrough plus a copy-paste MCP prompt.
A technical SEO audit checklist that actually ends in fixes
Whittle 1,180 findings down to the 35 that stop a page being seen.
Writing the audit report a client will read
Six sections, each tying a finding to a page, a cost and a name.
Index bloat: when the fix is fewer pages
Look at what Google's actually indexed before you delete anything.
Related features
FAQ
What does the Role SEO site audit actually check?
For every crawled page: status codes, titles, meta descriptions, headings, indexability, image alt coverage, links and response time. Switch Lighthouse on and each page also picks up performance, SEO, accessibility and best-practice findings.
Does the audit tell me what to fix first?
Yes. Every completed audit opens with a plain-English grade (Poor, Fair, Good or Great), a one-line summary of what's going on, and the five most impactful jobs to do first. Quick-win items (metadata tidy-ups, content edits) are tagged separately so you can knock them out without dev time. Click any job to jump straight to the affected pages.
Is Role SEO free to audit a site?
For smaller sites, yes. The free plan covers site audits of up to 50 pages per crawl. Bigger crawls draw from your credit balance, and paid plans start at £15/month with more credits included.
Who's the Role SEO site audit for?
Founders, marketers, agencies and developers who want a shared crawl report and, if useful, an optional Lighthouse export.
What if a site blocks the crawler?
Roughly one site in ten uses aggressive bot protection (Cloudflare Managed Challenge, IP-level blocks) that stops any hosted crawler, ours or otherwise. When we can't get through, we tell you honestly on the audit page rather than pretending the site is fine, and we point you to alternatives you can run from your own machine. If it's your own site, whitelisting our user agent in your bot rules unblocks us instantly.
Try Role SEO
Everything you need to do SEO. Nothing you don't. Free credits every month, no credit card, no sales call.
